The impact of the interaction with beauty bloggers on follwers' purchase behavior

The rise of bloggers has been witnessed by the world during the last years. From fashion bloggers occupying the front row seats at haute couture défilés, to beauty bloggers partnering with the most prestigious cosmetics brands. The increasing relevance of these recently born celebrities in the marke...

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Bibliographic Details
Main Author: Fernandes, Catarina Andrea Pires (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Bloggers
Beauty bloggers
Cosmetics
Make-up
Skincare products
Purchase behavior
Purchase intentions
Purchase decisions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/21050
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/21050

Internet

http://hdl.handle.net/10400.14/21050

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