Employer branding: the power of attraction in the EB Group

Employer branding of companies, organisations, and firms have recently been in focus as an essential dimension in the process of recruitment facilitating the attraction and retention the best talents. The purpose of this study is to examine the power of attraction of the EB Group, as an employer bra...

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Bibliographic Details
Main Author: Santos, V. (author)
Other Authors: Monteiro, B. (author), Martinho, F. (author), Reis, I. (author), Sousa, M. (author)
Format: article
Language:eng
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10071/18424
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/18424