The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement
Since their appearance, social media platforms (SMP) have attracted large amounts of users, many of whom have merged these networks into their daily life (Boyd and Ellison, 2007), which in consequence attract the interest of companies due to the potential to broadcast their marketing messages to the...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/18932 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/18932 |