Comparing Millennials With Their Predecessors Regarding Online Travel Behaviours: A Logistical Regression Modelling Approach
Millennials, also known as Generation Y, are characterized by their use of technology, which is an integral part of their lives. Research has shown that they are different from earlier generations regarding their behaviours and attitudes. This article investigates and compares the behavior of Millen...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
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2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.19/4376 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipv.pt:10400.19/4376 |