Bernardino, P. R. (2022). The impact of brand activism on brand image: The mediating role of perceived brand authenticity and the effect of celebrity and non-celebrity endorsements.
Chicago Style (17th ed.) CitationBernardino, Patrícia Ribeiro. The Impact of Brand Activism on Brand Image: The Mediating Role of Perceived Brand Authenticity and the Effect of Celebrity and Non-celebrity Endorsements. 2022.
MLA (8th ed.) CitationBernardino, Patrícia Ribeiro. The Impact of Brand Activism on Brand Image: The Mediating Role of Perceived Brand Authenticity and the Effect of Celebrity and Non-celebrity Endorsements. 2022.
Warning: These citations may not always be 100% accurate.