Uma análise dos serviços de música streaming e dos seus consumidores

This study aims to identify the most decisive attributes in the purchasing decisions for consumer streaming music services, as well as analysing consumer's behaviours towards digital music. The study begins with a literature review focusing on the already existing findings in this field even wh...

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Bibliographic Details
Main Author: Fernandes, Cláudia Vieira dos Santos (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Determinant attributes
Streaming music service
Digital consumer preferences
Digital piracy
Ethics
Atributos determinantes
Serviço de música streaming
Preferências do consumidor digital
Pirataria digital
Ética
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/24424
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/24424

Internet

http://hdl.handle.net/10400.14/24424

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