Factors influencing purchase intention in e‐commerce: the case of online consumers of travel

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Bibliographic Details
Main Author: Pereira, Francisca Marques de Sousa Caetano (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10362/99738
Country:Portugal
Oai:oai:run.unl.pt:10362/99738
Description
Summary:Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence