The trade-off between customer and technology orientations: impact on innovation capabilities and export performance
Technological exporters are constantly challenged by the trade-off between two types of strategic orientations: customer and technology. Nonetheless, research directly addressing this topic is scarce, and few recommendations exist about the best orientation to emphasize. Using two respondents in the...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ciencia.iscte-iul.pt/public/pub/id/465 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/9906 |