An Empirical Study on the Impact of Brand Loyalty in Remembering Slogans
Purpose: This paper examines the influence of brand loyalty on the individuals’ capacity to recall and recognize brand slogans. Design/Methodology/Approach: Empirical quantitative research, gathering data via an online questionnaire among 370 costumers of three telecom B2C service providers in Portu...
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| Format: | article |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10400.26/33245 |
| Country: | Portugal |
| Oai: | oai:comum.rcaap.pt:10400.26/33245 |