Leveraging brands at music festivals: NOS Alive sponsorship
The objective of this study is to understand the relation between event image and sponsor image regarding music festivals, more specifically NOS Alive (the renowned Portuguese music festival). This study will try to comprehend if this relation exists and how and if it is affected by experience and e...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10071/15804 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/15804 |