Corporate social responsibility and its effect on image and reputation: The case of L’Oréal and its acquisition of The Body Shop

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Bibliographic Details
Main Author: Koczor, Nathalie (author)
Format: masterThesis
Language:eng
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10362/9559
Country:Portugal
Oai:oai:run.unl.pt:10362/9559
Description
Summary:A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics