Determinants of passenger loyalty in multi-airport regions: Implications for tourism destination
This study examines the drivers of passenger loyalty to the airport in a multi-airport region. For this purpose, partial least squares–structural equation modelling (PLS–SEM) was used to analyse survey data. The findings highlight the role of customer segmentation to define marketing and operational...
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| Formato: | article |
| Idioma: | eng |
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2019
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| Texto completo: | http://hdl.handle.net/10316/88834 |
| País: | Portugal |
| Oai: | oai:estudogeral.sib.uc.pt:10316/88834 |