Determinants of passenger loyalty in multi-airport regions: Implications for tourism destination
This study examines the drivers of passenger loyalty to the airport in a multi-airport region. For this purpose, partial least squares–structural equation modelling (PLS–SEM) was used to analyse survey data. The findings highlight the role of customer segmentation to define marketing and operational...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Language: | eng |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10316/88834 |
| Country: | Portugal |
| Oai: | oai:estudogeral.sib.uc.pt:10316/88834 |