| Resumo: | The discussion about expatriation movements has great importance for academic researchers and managers of companies in context of globalization making decisions. The purpose of this work is to understand how the success of the expatriation process depends on a multiplicity of factors. The main aim is to develop a new theoretical framework and metrics to be implemented in different organizational and cultural contexts to enrich the literature on SIE's research field. With this model and its future implementation in various contextual settings, it allows the future development of comparative studies of how human resource management has been globally conducted, considering an internal marketing perspective. Moreover, this work provide better understanding of how global mobility is increasing, why and how to distinguish career paths, suggesting how to identify SIEs. In the final note of this work, strictly theoretical and based on the extensive literature review, the idea is that there is a multiplicity of factors that influence expatriates’ decision making. Some of them may be identifiable and measurable, others totally unpredictable and random, suggesting a qualitative assessment before a meaningful and representative group of expatriates.
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