How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
There is a common perception of marketing as convincing consumers to buy products that they don’t really need. While this may be true in certain cases, this perception fails to acknowledge the full potential of marketing and its importance in the world. The aim of this dissertation is to investigate...
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| Format: | masterThesis |
| Language: | eng |
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2016
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| Online Access: | http://hdl.handle.net/10071/11435 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/11435 |