The influence of packaging on consumer purchase intention of craft beer
The craft beer segment has been growing exponentially in Portugal, with the development of established players and the entrance of new ones. With so many different offers on the market, brands are trying to get noticed and added to shoppers’ carts, with one of the main ways of doing this being throu...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10071/23828 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23828 |