Motivations for posting online reviews in the hotel industry
Some travelers may rely on online reviews (electronic word of mouth [eWOM]) from users who have already experienced a particular hotel before making a hotel reservation. However, only a small percentage of users of eWOM contribute actively with new reviews and evaluations. The understanding of what...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.5/25120 |
| Country: | Portugal |
| Oai: | oai:www.repository.utl.pt:10400.5/25120 |