Os sites de compra coletiva e o Customer Relationship Management : estudo múltiplo de casos

Mestrado em Marketing

Bibliographic Details
Main Author: Machado, Mariana de Lima (author)
Format: masterThesis
Language:por
Published: 2013
Subjects:
Sites de Compra Coletiva
Customer Relationship Management
E-commerce
Compras Online
Group-Buying Websites
Online Shopping
Online Access:http://hdl.handle.net/10400.5/6259
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/6259

Internet

http://hdl.handle.net/10400.5/6259

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