The perception of active listening practice on social networks

Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G., & Guerreiro, J. (2018). The perception of active listening practice on social networks. In 2018 Global Marketing Conference at Tokyo Proceedings (Vol. 2018, pp. 1098-1106). Global Alliance of Marketing & Management Ass...

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Bibliographic Details
Main Author: Pina, Lídia Silveira (author)
Other Authors: Loureiro, Sandra Maria Correia (author), Rita, Paulo (author), Sarmento, Eduardo Moraes (author), Bilro, Ricardo G. (author), Guerreiro, João (author)
Format: conferenceObject
Language:eng
Published: 2018
Subjects:
Consumer-brand relationship
Social networks
Online consumer brand engagement
Active listening
Online Access:https://doi.org/10.15444/GMC2018
Country:Portugal
Oai:oai:run.unl.pt:10362/42900

Internet

https://doi.org/10.15444/GMC2018

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