Critical factors for a successful logo : the EDP Serviço Universal case
The new regulation of the Portuguese regulated electricity market imposes several challenges to brands that want to integrate this sector, but at the same time, it offers an opportunity for companies to differentiate themselves from the competition and thus gain a competitive advantage. In order to...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10400.14/25397 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/25397 |