With or without emoji?: impact of the use of emojis on online service booking on consumer perception

With the evolution of technology, we are currently experiencing a period in which communication is often mediated by computers (CMC). In addition to using this mode of communication between friends and colleagues, there are many pages and more and more services and brands to evolve into social netwo...

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Detalhes bibliográficos
Autor principal: Xavier, Sílvia Cristina do Carmo (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2019
Assuntos:
Texto completo:http://hdl.handle.net/10071/17605
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/17605