Do loyalty cards enhance loyalty? a study in the Portuguese pharmaceutical sector

The primary goal of the investigation is to analyze the influence of the “Portuguese Pharmacies card” (PP card) on the pharmacies’ customers behaviour. It also intends to examine whether marketing stimuli influence consumers’ buying behavior with regard to non-prescription medicines / health and wel...

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Bibliographic Details
Main Author: Marques, S. (author)
Other Authors: Lindeza, A. (author), Cardoso, M. (author)
Format: conferenceObject
Language:eng
Published: 2022
Subjects:
Loyalty card
Loyalty programs
Consumer behavior
Relationship marketing
Online Access:http://hdl.handle.net/10071/25177
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/25177

Internet

http://hdl.handle.net/10071/25177

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