| Summary: | Sport events’ media consumption patterns have started transitioning to a multi-screen paradigm, where, through multitasking, viewers are able to search for additional information about the event they are watching live, as well as contribute with their perspective of the event to other viewers. The audiovisual and multimedia industries, however, are failing to capitalize on this by not providing the sports’ teams and those in charge of the audiovisual production with insights on the final consumers perspective of sport events. As a result of this opportunity, this document focuses on presenting the development of a near real-time sentiment analysis tool and a near real-time topic analysis tool for the analysis of sports events’ related social media content that was published during the transmission of the respective events, thus enabling, in near real-time, the understanding of the sentiment of the viewers and the topics being discussed through each event.
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