The development of a sales channel strategy framework for Lufthansa German Airlines in the Portuguese market
This paper explores the sales channel strategy of a major European passenger airline in the Portuguese market and gives implications to optimize the channel structure. Research was conducted to segment the airline’s customers according to service outputs demanded of each channel, and to further outl...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/19392 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/19392 |