Why do consumers integrate anti-brand communities in the internet?

Bibliographic Details
Main Author: Inês Passos Tomás (author)
Format: masterThesis
Language:por
Published: 2018
Subjects:
Online Access:https://hdl.handle.net/10216/117210
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/117210
Description
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