Artisani ice cream : a taste for growth
The motivation for this dissertation was to write a business strategy case study about a Portuguese-based company that is still in the early stages of its expansion process. The chosen company was Artisani, which entered the artisanal ice cream market in 2009 and is currently investigating several a...
| Autor principal: | |
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2012
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| Texto completo: | http://hdl.handle.net/10400.14/9464 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/9464 |