I love you… but not unconditionally: Perceptions about luxury fashion brands
The Generation Y (1978-2000) live in a constant change and are always interacting among them and the brands that they love. The current study aims to contribute to better understand the perceptions that Y's have about Corporate Social Responsibility in fashion luxury brands. Therefore, 31 in-de...
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| Outros Autores: | , , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2022
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/25152 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/25152 |