Customer loyalty in GCP
GCP had an annual churn rate of 33,85% in 2013. In the first 10 and a half months of 2014, the club already accounted for a 25% increase in absolute number of cancellations. The dissertation main purpose is to provide useful and practical solutions to fight this tendency. As we will determine below,...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10400.14/18399 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/18399 |