What is engaging content? : influence of the social media type of message on the consumer engagement
The process of communicating with consumers has changed dramatically with the rise of social media, as social networking sites have established themselves as a legitimate, direct and free-of-charge communication channel. Considering that content is fundamental to the social media sphere, as it does...
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| Format: | masterThesis |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/10400.14/23558 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/23558 |