The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy

Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Italy, one of the identified potential target markets. As such, the country is thoroughly assesse...

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Detalhes bibliográficos
Autor principal: Oliveira, Lino Ricardo Santos (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/142529
País:Portugal
Oai:oai:run.unl.pt:10362/142529

Texto Completo

http://hdl.handle.net/10362/142529

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