The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy

Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Italy, one of the identified potential target markets. As such, the country is thoroughly assesse...

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Bibliographic Details
Main Author: Oliveira, Lino Ricardo Santos (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/142529
Country:Portugal
Oai:oai:run.unl.pt:10362/142529

Internet

http://hdl.handle.net/10362/142529

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