| Resumo: | Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Italy, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite having some perks, Italy was not the chosen destination for Yunit, as Spain (Catalunya) was considered more attractive.
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