Comparative performance analysis of portuguese bank branches

The advent of Internet banking and phone banking is changing the role of bank branches from a predominantly transaction-based one to a sales-oriented role. This paper reports on an assessment of the branches of a Portuguese bank in terms of their performance in their new roles in three different are...

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Bibliographic Details
Main Author: Portela, Maria (author)
Other Authors: Thanassoulis, Emmanuel (author)
Format: conferenceObject
Language:eng
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10400.14/3698
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/3698