A data-driven approach to predict the success of bank telemarketing
We propose a data mining (DM) approach to predict the success of telemarketing calls for selling bank long-term deposits. A Portuguese retail bank was addressed, with data collected from 2008 to 2013, thus including the effects of the recent financial crisis. We analyzed a large set of 150 features...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/9499 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/9499 |