Residents' involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto
This study discusses residents' involvement in the co-creation of a city brand, their perceptions about brand identity and authenticity and the fit with their sense of place. The city of Porto, Portugal, was chosen as a case study, since a new city brand was created in September 2014. The autho...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/1822/66653 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/66653 |