Developing a wine experience scale: A new strategy to measure holistic behaviour of wine tourists
This study develops a scale to measure wine tourism experiences and was tested in Portugal, in two of the main wine tourism centres: Porto and Madeira. The wine experience scale combines experience traits with the traditional approach to scales related to wine tourism. The development of the scale f...
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2022
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.8/7525 |
| País: | Portugal |
| Oai: | oai:iconline.ipleiria.pt:10400.8/7525 |