Developing a wine experience scale: A new strategy to measure holistic behaviour of wine tourists
This study develops a scale to measure wine tourism experiences and was tested in Portugal, in two of the main wine tourism centres: Porto and Madeira. The wine experience scale combines experience traits with the traditional approach to scales related to wine tourism. The development of the scale f...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.8/7525 |
| Country: | Portugal |
| Oai: | oai:iconline.ipleiria.pt:10400.8/7525 |