eWOM for public institutions: application to the case of the Portuguese Army
Social media platforms provide easy access to the public opinion (called electronic word-of-mouth), which can be collected and analyzed to extract knowledge about the reputation of an organization. Monitoring this reputation in the public sector may bring several benefits for its institutions, espec...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/23751 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23751 |