Employer branding practices amongst the most attractive employers of IT and engineering sector
Employer branding is a marketing strategy that helps employers stay competitive in their markets. Although it is a concept used for over 20 years, its process and consequences have not yet been fully scrutinized. This study characterizes the employer branding implementation and the employers' p...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
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2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.22/14799 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/14799 |