Mergers and acquisitions : the case of Microsoft Corporation and Activision Blizzard Inc.
Globalization, geographic diversification and deregulation of markets have led to an increasingly competitive environment for most companies. Increasing competition often leads to higher efforts to persuade consumers to by the given company’s product, and consequently margins are affected. Moreover,...
| Main Author: | |
|---|---|
| Format: | masterThesis |
| Language: | eng |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.14/11527 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/11527 |