Analysis of a Customer Relationship Management Tool in a Shipping Company

Today’s society is technologically advanced, the world is just a click away and our companies’ customers have easy access to all the information. Therefore, they are increasingly demanding, wanting more and better at a lower cost. Using as a case study a shipping company, a system of Customer Relati...

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Detalhes bibliográficos
Autor principal: Pereira, Maria Teresa (author)
Outros Autores: Fróis, Joana (author), Ferreira, Fernanda A. (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2020
Assuntos:
Texto completo:http://hdl.handle.net/10400.22/15844
País:Portugal
Oai:oai:recipp.ipp.pt:10400.22/15844