Employer branding : improving employer attractiveness the case of winning scientific management
The competitive environments industries are currently living have given rise to a war for talented employees. Therefore, companies have been giving an increasing importance to investing resources and efforts in strategies that empower their employer brands in order to become more attractive as an em...
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| Format: | masterThesis |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10400.14/29211 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/29211 |