CREATIVE TOURISM AND DESTINATION MARKETING AS A SAFEGUARD OF THE CULTURAL HERITAGE OF REGIONS: THE CASE OF SABUGUEIRO VILLAGE

This study entails a reflection on sustainability and specific tourism contexts (i.e. creative tourism). It focusses mainly on local communities’ determiners in the consumer's purchase decision process in creative tourism. This research has as main goal to understand the determiners in the proc...

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Bibliographic Details
Main Author: Sousa, Bruno (author)
Other Authors: Silva, Marina (author)
Format: article
Language:eng
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/11110/1774
Country:Portugal
Oai:oai:ciencipca.ipca.pt:11110/1774