CREATIVE TOURISM AND DESTINATION MARKETING AS A SAFEGUARD OF THE CULTURAL HERITAGE OF REGIONS: THE CASE OF SABUGUEIRO VILLAGE
This study entails a reflection on sustainability and specific tourism contexts (i.e. creative tourism). It focusses mainly on local communities’ determiners in the consumer's purchase decision process in creative tourism. This research has as main goal to understand the determiners in the proc...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/11110/1774 |
| País: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1774 |