Internationalization strategy of reliance to Brazil

This Work Project was focused, firstly, in an internal analysis to assess the possible competitive advantage sources of the firm and to identify the key weakness that the firm should improve before advancing with the internationalization strategy. Completed the analysis was possible to verify that t...

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Bibliographic Details
Main Author: Girão, João Pedro Fonseca (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Relance
Portuguese footwear
Internationalization strategy
Brazil
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/15478
Country:Portugal
Oai:oai:run.unl.pt:10362/15478

Internet

http://hdl.handle.net/10362/15478

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