Diaspora networks in international marketing: how do ethnic products diffuse to foreign markets?
While diaspora networks can be instrumental for diffusion, their 'all-in-one' role has remained underexplored in international marketing management literature. Diaspora actors function as part of the channel system, diffusing ethnic products and creating the 'highway' to new mark...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.14/31649 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/31649 |