Customer relationship reactivation in the telecommunications sector

Overall there has been a scarce focus on why customers come back after the relationship ended, when customer regain and win-back are an important part of a customer relationship management strategy. Determinants of customer relationship reactivation are addressed. A theoretical framework is proposed...

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Bibliographic Details
Main Author: Lopes, Luisa (author)
Other Authors: Brito, Carlos (author), Alves, Helena (author)
Format: conferenceObject
Language:eng
Published: 2014
Subjects:
Relationship reactivation
Recovery
Win-back
Customer relationship management
Online Access:http://hdl.handle.net/10198/9563
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/9563

Internet

http://hdl.handle.net/10198/9563

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