Assessing online e-marketing and disposal in Neyveli Lignite Corporation Limited (India)

Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namel...

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Detalhes bibliográficos
Autor principal: Jayaram, R (author)
Outros Autores: Selvarasu, A. (author), Filipe, J. (author), Kedige, M. (author)
Formato: article
Idioma:eng
Publicado em: 2016
Assuntos:
E-auction
E-marketing
Lignite
Bid
Reserve price
Open price
Texto completo:https://ciencia.iscte-iul.pt/public/pub/id/12616
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/11793

Texto Completo

https://ciencia.iscte-iul.pt/public/pub/id/12616

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