Framework for music as store atmospherics to induce buying : a study of Delhi mall customers
Music is a hidden stimulus for retailers. Not much has been researched on Indian luxury stores. This paper attempts to study the composition of music on perception of buyers at luxury stores. A research on customer’s buying intention was done to study their perception of music in the luxury store fo...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10400.5/12295 |
| País: | Portugal |
| Oai: | oai:www.repository.utl.pt:10400.5/12295 |