Analysis of consumer preferences for information and expert opinion using a discrete choice experiment
We present a study of consumer preferences for information in wine purchases. Consumers are presented with extra information in the form of qualitative product descriptions and quantitative expert ratings. We implement a discrete choice exper- iment in which we vary experimentally the presence of th...
Main Author: | |
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Other Authors: | , , , |
Format: | article |
Language: | eng |
Published: |
2020
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Subjects: | |
Online Access: | http://hdl.handle.net/10400.5/20060 |
Country: | Portugal |
Oai: | oai:www.repository.utl.pt:10400.5/20060 |