Analysis of consumer preferences for information and expert opinion using a discrete choice experiment

We present a study of consumer preferences for information in wine purchases. Consumers are presented with extra information in the form of qualitative product descriptions and quantitative expert ratings. We implement a discrete choice exper- iment in which we vary experimentally the presence of th...

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Bibliographic Details
Main Author: Ribeiro, Tiago (author)
Other Authors: Corsi, Armando (author), Lockshin, Larry (author), Louviere, Jordan (author), Loose, Simone Mueller (author)
Format: article
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10400.5/20060
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/20060